About us
Dutch Flower Foundation (DFF) aims to improve the living conditions and well-being of people in need and in particular children. This will focus on countries where Dutch Flower Group (DFG) companies are active with an emphasis on connected community projects. Through the activities of DFF, DFG gives substance to its responsibility for the world in which we live.
Promising Projects
We support around 50-70 projects annually. Most of these on request from employees of Dutch Flower Group companies as well as from business relations of our companies. The applications vary from a contribution from a sponsor run to a multi-year project collaboration.
CliniClowns
07.04.2026
Through play, humour and interaction, CliniClowns bring light-heartedness and cheer to sick children and people with disabilities or dementia. Who doesn’t recognize those red noses?
Welcome Mick
14.02.2026
Since last year, our board has been joined by mascot Mick. And what a lucky guy, Mick gets to go out with everyone right away! Cuddling with the children from Nini Daycare, posing for a photo with the ladies from Join for Joy, and visiting Arjan from Foundation Kind in Oost Europa (Child in East Europe).
Dutch Flower Foundation 2025
22.01.2026
It’s almost the end of January, and as we are working on our 2025 annual report, it gives us a moment to look back at all the special projects of last year. We are grateful that we were able to support various projects in China, South America, Africa and Europe. Most often helping those who need it most, vulnerable children, but also lonely elderly people and people who need support with their most basic needs. We could not do this without our contributing partners and all Dutch Flower Group companies. 🫶
News
Check below our updates on projects around the world. Do you want to stay up to date? Like our Facebook page!
08.07.2026
Last weekend, Jonathan Young from JZ Flowers and Dutch Flower Group completed the George Fisher Tea Round – a demanding 30-mile (in total 49.2 km) route through the Lake District. 👟
After 11.5 hours of running, climbing and determination, Jonny and his friends crossed the finish line while raising money for Andy's Man Club.
Andy's Man Club is a UK charity that provides free, peer-to-peer support groups for men, creating safe spaces where men can talk openly about their mental health. Their mission is simple but powerful: to end the stigma surrounding men's mental health and remind men that it's okay to talk.
We are proud to see our colleague taking on challenges like this to support such an important cause. Anyone who knows Jonny knows that this probably won't be his last challenge 😉
08.04.2026
Our new mascot Mick has already made his next trip! This time, he visited the Nini Daycare in Kenya.
Last year, we had the pleasure of donating a new playground, and it was wonderful to see the children enjoying themselves and playing outside. 🛝
We have decided to extend our support for the daycare for the next three years. The daycare is not only available to the colleagues at Nini but also opens its doors to the wider community.
With this new donation, the creativity room will be fully equipped. This provides the older children with a dedicated space for games and crafts, offering them an environment to learn and grow.
30.03.2026
A visit to Join for Joy ⚽
Last week, our board member Iris visited the Dutch office of Join for Joy together with our new mascot Mick 🐻 . This organization is active in Kenya, Uganda, Malawi and Zambia and currently works with 289 affiliated schools. These schools receive the information, materials and training needed to transition to a new learning system in which children learn more through play.
With this learning approach, Join for Joy aims to create a safe and inclusive learning environment, make education more fun and interactive, and help teachers address social topics more easily in the classroom. In 2025, the Dutch Flower Foundation decided to support one school with a contribution of €12.500,-. This school, Magogoni Comprehensive School, is located in Thika, Kenya.
The school, with 860 students, has now completed the full training program. Students indicate that school has become more enjoyable and that they are achieving better results. Teachers say they now have more tools to discuss social topics in the classroom and notice that students have gained more self-confidence. There is also a strong focus on the inclusion of children with disabilities.
11.03.2026
We always enjoy receiving annual reports. It gives us a clear look at what the projects have been doing over the past year and, more importantly, the impact they have had.
This week, the 2025 report from For His Children-Ecuador arrived. Since we have been supporting this foundation for several years now, we thought it would be good to share their update with you.
If you would like to read it, you can find the report via the link in the comments. 💗
For more information about Dutch Flower Foundation, please contact us.