{"id":1974,"date":"2021-09-10T11:04:12","date_gmt":"2021-09-10T09:04:12","guid":{"rendered":"https:\/\/wwwnew.dutchflowerfoundation.nl\/over-dff\/"},"modified":"2026-03-06T13:22:25","modified_gmt":"2026-03-06T12:22:25","slug":"about-dff","status":"publish","type":"page","link":"https:\/\/dutchflowerfoundation.nl\/en\/about-dff\/","title":{"rendered":"About dff"},"content":{"rendered":"\n\t<div id=\"\" class=\"content content--left content--grey\">\n\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"content__spacer content__spacer--negative\"><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content__text-image wysiwyg\">\n\n\t\t\t\t\t\t<div class=\"wrapper\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content__col content__col--text\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h1>About Dutch Flower Foundation<\/h1>\n<p>In 1999, the OZ Group (of the Van Zijverden family) from Aalsmeer and the Van Duijn Group (of the Van Duijn family) from Naaldwijk decided to merge into Dutch Flower Group (DFG).<\/p>\n<p>At the same time, the Dutch Flower Foundation was established. The foundation was set up to support charities in various places in the world where DFG companies are active. Making a social contribution to the well-being of people in need of help and in particular children. Now, for more than 25 years, we can proudly look back on more than 1,200 projects to which we have made a significant contribution. Our foundation is financially supported by companies within the Dutch Flower Group family, partners in the chain and other stakeholders.<\/p>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content__col content__col--image\">\n\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dutchflowerfoundation.nl\/wp-content\/uploads\/2024\/07\/duijn.jpg\" alt=\"duijn\">\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"content__spacer content__spacer--positive\"><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t<\/div>\n\n\t\n\n\n\t<div id=\"three-basic\" class=\"card card--left card--secondary card--basic card--round \">\n\n\t\n\t\t\t\t<div class=\"card__container\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"card__item animate__animated animate__bounceInUp\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"card__text wysiwyg\">\n\n\t\t\t\t\t\t\t\t\t\t<h2><strong>Mission<\/strong><\/h2>\n<p>We as Dutch Flower Foundation want to contribute to projects in the areas where Dutch Flower Group companies are active. Our mission is &#8216;Making life colorful from the heart&#8217;: supporting vulnerable people who need our help, especially children.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"card__item animate__animated animate__bounceInUp\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"card__text wysiwyg\">\n\n\t\t\t\t\t\t\t\t\t\t<h2><strong>Core values<\/strong><\/h2>\n<p>Our core values are (how do we behave and feel):<\/p>\n<ul>\n<li><strong>Caring<\/strong>: we care about vulnerable people<\/li>\n<li><strong>Involved<\/strong>: We are involved with the projects DFF supports<\/li>\n<li><strong>Committed<\/strong>: We are committed to improve the livelihood of vulnerable people<\/li>\n<li><strong>Binding<\/strong>: We are connected with our (business) partners to maximize the impact of our projects<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"card__item animate__animated animate__bounceInUp\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"card__text wysiwyg\">\n\n\t\t\t\t\t\t\t\t\t\t<h2><strong>Themes<\/strong><\/h2>\n<p>Projects that our Foundation supports focus on:<\/p>\n<ul>\n<li><strong>Education:<\/strong> giving people the opportunity to earn a living.<\/li>\n<li><strong>Housing: <\/strong>giving people a safe place to live.<\/li>\n<li><strong>Health:<\/strong>\u00a0supporting physical and mental wellbeing.<\/li>\n<li><strong>Sports: <\/strong>giving people a goal in life through sports.<\/li>\n<li><strong>Fundamental needs: <\/strong>fulfill people\u2019s basic needs.<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t<\/div>\n\n\t\n\n\n\t<div id=\"\" class=\"content content--left content--white\">\n\t\n\t\t\n\t\t\t\t\t<div class=\"content__image\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content__slider slider\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dutchflowerfoundation.nl\/wp-content\/uploads\/2026\/03\/DFF-2024-6_lagen_2025_medium-1.jpg\" alt=\"DFF-2024-6_lagen_2025_medium-1\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"content__text wysiwyg\">\n\n\t\t\t\t\t\t<div class=\"wrapper\">\n\n\t\t\t\t\t\t\t<p><strong>Bo<\/strong><strong>ard DFF<\/strong><\/p>\n<p>Board members (from left to right):<\/p>\n<p><strong>Katinka Eelman (The Floral Connection), general board member<\/strong><br \/>\n&#8220;Making a positive impact on the lives of others. If you can do this, you should always go for it! Proud that we are making this possible with Dutch Flower Foundation.&#8221;<\/p>\n<p><strong>Bob Goedemans (Coloriginz), chairman<\/strong><br \/>\n&#8220;In my extensive international career, with projects in Africa and South America, I feel comfortable in diverse cultures. My special bond with Ecuador, the birthplace of my wife, has ignited my commitment to supporting opportunities for children. Together with Coloriginz and Dutch Flower Foundation, I actively contribute to their mission: &#8216;making life colourful, from the heart.&#8217; My professional background and personal involvement make this a valuable commitment to a colorful future.&#8221;<\/p>\n<p><strong>Iris de Waal (The Floral Connection), general board member<\/strong><br \/>\n&#8220;Helping others and making the world a better place, even though the smallest gestures, is something I truly believe in. I believe even the smallest acts can have a big impact!&#8221;<\/p>\n<p><strong>Martin van Rijn (Van Dijk Flora), general board member<\/strong><br \/>\n&#8220;Where you are born often determines much of your life&#8217;s trajectory, something beyond your control. However, what you can do is dedicate yourself to helping others.&#8221;<\/p>\n<p><strong>Gerda Stokhof (Dutch Flower Group), secretary<\/strong><br \/>\n&#8220;The first time I traveled to Senegal, I encountered albinos; in many African countries, they live in dire conditions and are often ostracized and even killed. A &#8211; seemingly small &#8211; contribution to the village enabled the construction of a chicken coop and the purchase of chickens, which had a tremendous impact on the residents. The encounter with the albino village left a profound impression on me, and when a vacant position arose within the board of our Foundation, I didn&#8217;t hesitate for a moment; I wanted to be part of it! After all, we are responsible for the world in which we live.&#8221;<\/p>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t<\/div>\n\n\t\n\n\n\t<div id=\"\" class=\"content content--right content--grey\">\n\t\n\t\t\n\t\t\t\t\t<div class=\"content__text-image wysiwyg\">\n\n\t\t\t\t\t\t<div class=\"wrapper\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content__col content__col--text\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2><b>ANBI status<\/b><\/h2>\n<p>Dutch Flower Foundation heeft een ANBI status.<\/p>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content__col content__col--image\">\n\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dutchflowerfoundation.nl\/wp-content\/uploads\/2021\/07\/img-20191115-wa0022jpg-1024x720.jpg\" alt=\"img-20191115-wa0022jpg\">\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t<\/div>\n\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1974","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/pages\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":40,"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/pages\/1974\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/pages\/1974\/revisions\/2917"}],"wp:attachment":[{"href":"https:\/\/dutchflowerfoundation.nl\/en\/wp-json\/wp\/v2\/media?parent=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}